You’ve registered your business name and you have a logo, but what is next in branding your business? Having your business’s decor reflect your branding will serve two purposes that affect your bottom line: you will differentiate your business from competitors to your customers and cultivate corporate branding among employees.
Imagine you are a customer. You walk into a business, but you don’t know what they do or who they are. Will you be excited about that company? Likely not.
Now imagine walking into a business with adequate signage, coordinating colors that inspire your mood, and employees who speak uplifting phrases to you. You’ll likely have a better idea of who the company is and how doing business with them makes you feel.
Ways to Brand
In addition to signage, consider using logo floor mats help brand your business from ceiling to floor. You will likely need a mat to keep your floors clean of debris and to prevent accidents during wet weather, so why not use one that incorporates your brand name, mascot or trademarked slogan?
Incorporate colors from your company’s logo in the details of your office or shop design. If your logo is blue, think about using blue wall base as an accent color in your office. You can also use colored rubber flooring for a sharp design that is easy to clean and inexpensive to maintain.
Consider how the details tie into your brand. If you want to associate traditional, secure and established characteristics with your business, traditional mill work wall base or wood grain wall base will be a better fit for your office design. This is particularly good for businesses like law firms, accounting firms, doctor offices, and banks.
Remember that branding your business goes beyond how it looks or the colors in your logo (though those factors contribute to your brand). Branding is how others describe your business, and that includes how your employees engage with customers or how quickly they get their products/services or how easy it is to complete a transaction.
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